Theodore D. C. Cox 📚 Legends & Demons

Basically, they don't know what to do. Back when I was first picked up by Tor, they explained to me that they had no ability to push books. The only thing that sold books was word of mouth. So the only thing you could do to sell more books was write more and better books. But the word of mouth worked because the books were in the bookstore. So people would hear about a book from a friend, and then they'd remember it when they saw it in the store. That system does not work online. I'm not sure why but it just seems to have fallen apart. The publishers have no idea how to put books in front of people. They only know how to do what they've always done. So they find that if someone already has a following, the books seem to do well. Otherwise they don't. What both we and the publishers need is someone who's actually good at marketing to figure out how to do this.

“Wicker” shows just how suffocating marriage can be—and asks whether the institution is simply incompatible with love, @fhill_official writes: theatlantic.com/culture/2026…