Timipre Maxwell (@timipremax) profile picture

building AI creative intelligence - i tell brands what ads they should make @vorlyai || tweets about ai, marketing & advertising.

🇬🇧
Joined March 2009
Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)Photo by Timipre Maxwell (@timipremax)
Timipre Maxwell retweeted
yc deadline is tomorrow and im so fucking lazy i got @claudeai claude code to apply for me i made the best tool for social media marketing called log and it just works it listens replies dms and posts across loads of accounts on x reddit linkedin discord and facebook marketplace its built on @subquadratic subq for the decisions @treg_ai for every api @twentycrm to store it all and @AdsPowerBrowser to sign into the accounts i make it all open source cause i dont think you should pay money for things that should be free the reason its free is i use it to make myself money and meet cool people then i told it go for niche map and network max and find 32 people who can get me in if it works im a genius if it doesnt i still have a cool video lol log.listeningkit.com
I've read maybe ~10,000 YC applications. 8000 for YC admissions/PG quite a few years ago and anther 2000 informally as an alum. There's a new and growing mistake and I want to share why it's more important than you think. By the way - I try not to ever say YC admissions works this way or that way. That's YC's job and they're always changing things and making up their own minds. But I will share my impression and you can see what you think - YC partners, please chime in as well if you like. The YC application is fundamentally an evaluation of a founder's potential. And much less an evaluation of a specific business. (Airbedbreakfast transitioning into Airbnb because Brian, Nate, Joe never give up and never stop listening to their customers) So, in your writing of the application, YOU need to shine through. This batch, I read ~200 applications. I'm guessing over half were significantly written, edited, or polished with AI. That half was easily in the bottom half of my informal rankings, almost every time. To be clear, most were NOT AI slop. I often couldn't tell at first they had used AI. Founders were pouring their heart and soul into their app - so I what I received was high quality. But I think the AI really hurt them. Here's why: Once polished by AI, I as reader lost insight into the personality of the writer. I love the YC application because the questions are the same questions I would ask in office hours or casually to a friend that wanted help with their startup. It pushes the founder out of their pitchdeck/VC talk style into simple worded questions that can be answered simply as well. And great founders shine through when they just write like they talk. The LLM writing made answers feel more like a corporate cover letter, with the personality drained out. The AI-assisted drafts also gave me a sense of mid work. The writing itself seemed like zero standard deviations from the mean. The LLMs had lopped off the outlier portions of sentences, paragraphs, and thoughts. Given the YC App is an outlier detector, a writing tool that lops off outlier writing is the opposite of what you want. And the AI writing was needlessly verbose. Which hurts when a reliable predictor of great founders is that they're deep thinkers and deep thinking shines through in the density of their writing. So... I did an experiment. I asked a bunch of these seemingly AI-assisted app writers to talk with me live. I just asked them the same YC app questions and recorded their answers. I then gave them back the transcripts. Unedited and unpolished. And... OMG! A good number turned from easy no to actual good applications. Magic! Remove AI >> Improve application. This happened BOTH with native English speakers and founders abroad. So this is my recommendation to all of you. Don't let AI touch your application, even for a second. And maybe try the dictation approach with a friend. My apologies to the YC admissions team if you already knew AI-written applications were crap and you were using this insight to help you easily move applications to the No pile. YC's Winter Batch Application deadline is Nov 2nd.
7
9
2
36
3,282
uh oh
Instinct is currently raising @ $30b. $100M → $500M → $2.5B → $10B → ~$30B in sub 1y. If you're still not inside the private market this should be a good signal to pivot aggressively. Wealth creation is going to be heavily skewed toward private investors over the coming decade.
67
cheaper generations just isn’t a moat
1
57
Timipre Maxwell retweeted
a great mentor once told me that a startup is an external reflection of a founders inner world
49
139
23
1,442
47,681
Timipre Maxwell retweeted
Turns out the future does have flying cars
47,857
99,544
32,801
832,196
79,886,899
bro relax man 🤣
Maybe we should start a competitor to Amazon 🤔
58
everyone's asking where to find the next Hector. he's probably not working at a startup right now - how i'd hire him: 1) look outside the startup bubble i'd look at the person selling blankets or supplements profitably before the person whose main skill is talking about growth on here - if they have a fundamental understanding the skills are transferrable to your industry trust me. 2) make them explain an ad why that hook? why that creator? why would someone buy after watching it? i want to hear how they think, not which tools they use. 3) check what happens after the click if the ad promises one thing and the landing page says another, making more ads won't fix it. 4) ask about the boring work creator follow-ups. briefs. negotiating rates. checking the numbers. finding another angle when the last one stops working. do they actually want to do that every day? 5) give them room to work if you hired them for their judgement, don't make them defend every decision to five people who've never run an ad. then pay them properly when it works. 6) don't just hire a follower wispr flow's playbook works for wispr flow. by the time your hire replicates it, the alpha is gone. you want someone who watches how channels and content are moving and builds the next system, not someone who runs the last one.
i built @WisprFlow’s paid ads program here’s how i’d rebuild it in 30 days
126
the biggest arbitrage in tech right now - sf companies with world class products and no social demand engine. take the ecom playbook - creators, ugc, paid behind winners - and point it at real software. wispr flow is a great example of that.
i built @WisprFlow’s paid ads program here’s how i’d rebuild it in 30 days
2
3
155
ecom guys and are the best marketers in the world because they have no choice, on 10-30% margins your ads have to be creative and profitable or you're finished! imagine if software companies applied these same frameworks. they’d be unstoppable
26
north star ignore the noise
39
the uk government's official ai guidance: pick the smallest model, keep prompts short? it's not really about ai, the uk has always had a rigid streak - we're wired to maintain what we have instead of building what's next it's a scarcity mindset, and it runs through everything - government, the private sector, the everyday person. other countries think in abundance, meanwhile we write guidance on using less abundance builds, scarcity maintains only one of them wins
1
82
software has become commoditised good design and taste can still help you win in this era of slop.
Software is increasingly treated as disposable in the AI era. Yet we spend half our waking lives looking at screens! We don’t want to spend that time with zombie products—monotonous, vacant, and uncared for. We want products with soul. 💜 I go deep on this in my talk from @lennysan's Summit: youtube.com/watch?v=GLvFTMtw…
1
103
i agree that ai ugc is f tier but it isn't f tier because it's ai - it's f tier because right now the people making them lack taste. none of them look real, over exaggerated or just straight up look horrible.
ranking every type of ecom ad creative format: F TIER: > AI UGC > street interviews > creator clearly reading script C TIER: > lifestyle b-roll with a voiceover > meme ads >tiktoks re-purposed B TIER: > founder ads > testimonial compilations > listicle statics A TIER: > before & after statics > podcast-style ads > green screen reactions over a proven winner S TIER: > yappers > AI animation
1
118
Timipre Maxwell retweeted
👀
1
1
35
Timipre Maxwell retweeted
We’ve been experimenting with responsive generative video interfaces. Real-time video models are reshaping responsive design. A thread 🧵
62
151
132
1,372
325,041
twice in one week, the storefront moved. wednesday: openai starts testing sponsored agents inside chatgpt an ad stops being a link to a place and becomes a conversation you get summoned into. hubspot and shopify plugged in the same announcement. three days later: @finkd opens muse connectors. "you bring the API. muse brings the context of what the person actually wants." advertising's oldest binary is reach vs relevance - buy the big room, or be exactly right for a few. the agent ends the binary - distribution stops being a place and becomes a context, and in a context, the only creative that works is the kind that answers what someone just asked.
1
121
yep
Ali Ghodsi: “There’s no agentic work that’s automated the whole enterprise. That has just not happened.” “I think that the real reason, if you actually look at it, is the models are smart enough, but they just don’t have the context that exists inside of any organization.” “We don’t need a smarter model that can actually solve Navier-Stokes or conjectures or do better on Humanity’s Last Exam. We need it to just go from 60 to 70%.” Co-sign. We’re very early on getting the most out of context. Brilliant conversation @alighodsi @martin_casado
120
lvmh will end up acquiring nike
75
everyone has access to the same ai now. same models, same features, same demo videos. the moat was never the tool - it's the data you harness, and how well you know your exact customer. everything else is a demo video.
1
2
96
the teams that win the next five years won't have better tools, everyone has access to the same ai they'll have better read on how to harness their data to serve whatever customer in the respective vertical
1
31