Events Consultant. 40k event pros subscribe to my newsletter. Here I talk about events and Claude
Las Vegas, NV
Joined June 2007
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I was @money2020. This is my review - if you want the deck with a 40 slides analysis, ask for it in the comments
What companies like @a16z need to realize is that the new product to invest in are events.
Scalable, replicable and distributed.
The next greatest generation of builders will be in IRL experiences.
They saw it first hand with what @andrewchen built with @Techweek_
Companies with 10/15 event portfolios are being acquired for billions.
This is without any AI optimization yet, lagging behind dramatically in our industry.
I hope to see dedicated event programs in Tier 1 VC companies.
IRL is winning
For the third year in a row, our research will confirm that 60%-80% of registrations come in the last 4 weeks before an event.
The stupidity of some event marketing advice still used by many teams is effectively damaging the likelihood of performing.
This problem HAS NOT always been like this.
Mitigating late registrations is a 25-week mammoth project that requires an extremely accurate strategy.
Be careful.
Opus 5.5 is on fire. This week I:
- created an AI interview process for customers to collect feedback
- updated 3 websites - completely redesigned and deployed. Some with new platform and code
- created 4 campaigns - retention, acquistion, feedback, research
- drafted a full scale report for a client
- saved 1K on email software
I have consumed 50% of my tokens
Insaneeeeee
The only reason why I keep some saas subscriptions is to do things faster, reliably and accurately.
If one of the three above is missing, I build it with Claude and replace it.
The state of newsletter software is problematic:
AI agents and apple filters are messing up analytics
My kit account is reporting 1/3 of the opens and clicks with filters on and it is reporting 3x with filters off
No way to tell who is cold or engaged for sure.
Impossible to curate newsletters and understand what the audience wants other than raw clicks
That makes the only behavior possible inviting to constantly click which will alienate people
Reserved seating, a separate check-in line and first pick of sessions make a VIP ticket, and none of it needs extra staff. Put that on sale at your next event.
An activation has to say what it is, why it exists and how to take part. Put that in a few words on a sign right next to it. Walk past yours once as an attendee and check whether you would stop.
At a user conference the people who use the product are the audience that counts. Walk the floor and check every activation against them. A station that nobody in your attendee mix would use gets cut.
People justify a trip to their boss with the programme. Publish the agenda online several months ahead of the event, and they have something to show when they ask for approval.
Ask your event tech vendor what they plan to do about AI. Ask the vendors you do not use as well, in a demo, and compare the answers.
A 7am keynote feels like 4am to me when I fly to the east coast. One show I went to opened its exhibit floor early, and I walked almost all of it before any session started. Open the floor first and start the stage later.
Soon in eventtech too
This is a painful post to share. Today we’re announcing that we’re shutting down @heyollieai on November 6.
I’m really proud of what we accomplished. We built an incredible personal assistant with a small team, and learned a ton. I’m grateful to our amazing team, our users, our investors, and everyone who supported us on this journey.
We got close, but ultimately couldn't keep up. With Muse, Instinct, and others entering the space, it became harder to stand out, grow, and raise the capital we needed to succeed.
I’ll share more lessons and thoughts in the coming weeks as the emotions become less raw.
The Event Code now also has a new home
insights.boldpush.com/the-ev…
Proud of this too
I just launched the new Boldpush+ landing page.
Very proud of this one
insights.boldpush.com/boldpu…
I just launched the new Boldpush+ landing page.
Very proud of this one
insights.boldpush.com/boldpu…