Not checking or posting on Twitter. Check LinkedIn, Instagram.
She/her. Wears masks. Anti{sexist,racist,fascist}. Black trans lives matter. Opinions mine.
WWK #3: Good data enables good content design. Content design requires deep understanding of people, their needs, and the business opportunities. Like all other design, content design improves with data-informed iteration. 11/
WWK #4: Details matter. We apply rigorous thinking to every iota of the content and its communication, because it matters to the person’s experience of the product. 12/
Tips on using PAPYRUS, the ultimate Twitter replacement
1) gather papyrus reeds
2) soak & press stalks into strips
3) weave into scroll
4a) write your missive and/or draw a pic on the scroll
4b) no character limit, just space limit
5) roll up scroll
6) hand deliver to one person
ALT Photo of ancient Greek papyrus with text written in a circle around a sketch of a bird like creature
But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in.
Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that.