Torrey Podmajersky (@torreybird) header
Torrey Podmajersky (@torreybird) profile picture

Not checking or posting on Twitter. Check LinkedIn, Instagram. She/her. Wears masks. Anti{sexist,racist,fascist}. Black trans lives matter. Opinions mine.

Seattle
Joined November 2008
WWK #3: Good data enables good content design. Content design requires deep understanding of people, their needs, and the business opportunities. Like all other design, content design improves with data-informed iteration. 11/
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WWK #4: Details matter. We apply rigorous thinking to every iota of the content and its communication, because it matters to the person’s experience of the product. 12/
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Torrey Podmajersky retweeted
Tips on using PAPYRUS, the ultimate Twitter replacement 1) gather papyrus reeds 2) soak & press stalks into strips 3) weave into scroll 4a) write your missive and/or draw a pic on the scroll 4b) no character limit, just space limit 5) roll up scroll 6) hand deliver to one person
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Torrey Podmajersky retweeted
I am really sorry to whoever inherits my work, I did not name a single damn layer. There wasn’t time. (there totally was)
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Torrey Podmajersky retweeted
But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in. Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that.
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Torrey Podmajersky retweeted
Oprah knows Dr. Oz very well and decided to support us “for many reasons” The best November surprise 🥰
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