Dani Kellogg (@varioussoftware) header
Dani Kellogg (@varioussoftware) profile picture

Product Marketing @digitalocean | Dabbles in AI, open source and building things.

Seattle, WA
Joined August 2012
Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)
Dani Kellogg retweeted
Q3 2026: Revenue of $321M, up 40% YoY, our highest growth in a decade and our fifth straight quarter of acceleration. Record $160M in incremental ARR (+266% YoY). 45% adjusted EBITDA margin. 23% adjusted operating income margin. Token volume grew ~10x QoQ, and ~60% of revenue came from customers on four or more products. The AI-Native Cloud is landing as a complete platform. Raising $DOCN outlook again: 44-45% growth in Q4 and 60%+ for FY 2027. do.co/4iniqZZ
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Dani Kellogg retweeted
Catch it at the first user, not the four-hundredth. A new user’s bank link fails, the agent says “try again later,” and nothing shows up in the logs. Watch a team find the bug and fix it before anyone else hits it, with Agent Learning Services and Agent Data Services, launching today.
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Big milestone for AI people
Small-but-happy win: If you tell ChatGPT not to use em-dashes in your custom instructions, it finally does what it's supposed to do!
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What are you marketing right now?
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Hot take: its super critical that your product provides value without AI. OpenAI can topple startups with one dev day, if you product provides value without AI features its much stronger. If your core product is centered on AI, find and build a non-AI moat. Could be community, partners, new features, etc. Feel free to roast my hot take.
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When you market to everyone. You market to no one.
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Mentally preparing for tonight.
DON'T GIVE UP. YOU PLAY NINE INNINGS. WE GOT THIS, MARINERS FANS.
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It's time to break out old reliable
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aws being down is like a snow day in tech
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unpopular opinion: your number of followers is a vanity metric
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Getting ready for game 5
Mariner fans fighting for their life trying to overpower that "Let's Go Blue Jays" chant. If you're a season ticket holder that bought seats just to post them on a resale site for profit, you suck. 🖕
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Claude just added skills, so you can save your brand/marketing context in instructions. Seems like these are primarily curated prompts, but excited to check them out.
Claude can now use Skills. Skills are packaged instructions that teach Claude your way of working.
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Worst part about AI is being someone who uses dashes when they type.
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Authenticity and being a real human is more important than ever now. I use AI all the time, but its my junior employee not my editor in chief.
"The quantity of AI-generated articles has surpassed the quantity of human-written articles being published on the internet"
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So much of marketing is having a repeatable system you can follow so you don't get overwhelmed and burn out.
The math behind a $1M per year online business: - $83k per month - Which is $2,767/day - Which is 28 customers at $99/each - Which is 1,400 web visitors/day at 2% conversion How do you get 1,400 web visitors a day? • SEO • X growth • Newsletter • LinkedIn systems
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Yeah never do this.
If you're booking time slots in someone's Calendly or SavvyCal only to market your SaaS product in the description and then don't show up for a call, you're not "disrupting marketing." You're burning bridges.
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Lol love when brands really break out of the box
this is next level marketing
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I'm building a mega list of the best people in early stage marketing. Could be founders, career marketers, VCs, or regular humans of the internet. People that end up in your swipe file. If you have an recs, let me know! #startups #Marketing #founders #bootstrapped #buildinpublic #indiehacker #saas #AI
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The first 4 are crucial - get this right and you will have a winning story: 1. Goal: What are they trying to achieve? 2. Pain: Why can't they reach their goal? 3. Promise: How will your solution fix their pain? 4. Proof: What proof do you have that confirms your promise?
Best marketing formula: Pain → Promise → Proof → Price → CTA
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What do we think?
unpopular opinion marketing is harder than coding
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