Head of Brand at @ghost. Decaffeinated human @wimpdecaf. Generally a total bozo.
Greenville SC.
Joined April 2008
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Decaf sucks.
Today I’m unsucking it.
I'm hella stoked to introduce Wimp Decaf wimpdecaf.com. Jump on that waitlist!
Most decaf drinkers are tired of sacrificing taste and quality. Most companies use low-quality beans and toxic decaffeination practices, leading to bland results and an unhealthy lack of choice.
Delicious coffee should be enjoyed any time of day. It should be as dialed at 8pm as it is at 8am. Where are the great tasting healthy options??
Beer and water industries were facing similar issues. Now look at Athletic Brewing and Liquid Death. Decaf is another underdog and coming out to play with the cool kids.
Welcome Wimp. We choose our beans with craft care. Our partners in Guatemala, Colombia, and beyond grow pure, clean, and wildly sophisticated beans. We use safe, flavorful methods like Swiss Water, Ethyl Acetate (a naturally occurring reaction in fermentation processes), and Carbonic Maceration (coming from the wine industry) for decaffeination, ensuring clean and delicious decaf.
“IDK what wizardry you are doing but this is definitely better than any other decafs that I’ve had.”
Jeff Sheldon (@ugmonk)
Wimp is more than just coffee. It’s a posse of people shaking off hustle culture. We’re choosing to enjoy life, work out loud, and have fun. Calm as fuck is a common reply to “how you doin'?” around here.
We’re building Wimp in public, embracing every awkward misstep and pro move. It’s like a reality show, but with less drama and more coffee.
Why call it Wimp? Someone once said decaf was for the weak. Whatever, dude. We’re owning it, and making decaf the underdog hero. We’re turning what culture says about hustle on it’s head. We're about enjoying great coffee any-freaking-time you want.
Join us at wimpdecaf.com and be part of the relax revolution. (too much?🤣) No more chemical-laden, tasteless brews. We’re here for quality, clean beans, and heaps of fun.
Stay tuned for more of my personal story over this coming month as we move toward our full launch.
Matthew Matsuzaki retweeted
Here’s a story for you. We started filming without owning the title and had to do alternates.
Taft Broadcasting owned the title Ghostbusters as part of their half-hour sitcom starring Larry Storch and Forrest Tucker (F-Troop) and a gorilla chasing ghosts. I had never heard of it. They didn’t have proton packs or Bill Murray. Columbia paid $500,000 to buy the name, but they really should have paid Dean Martin, from whom I first heard the term.
In the film Scared Stiff (1953), he and Jerry Lewis (check out his acrobatic stair descent) are in an old haunted castle, and Lizabeth Scott asks Dean: “Who are you guys?” And Dean answers: “You’ve heard of Trustbusters and Gangbusters, we’re Ghostbusters!”
For my research writing the first movie, I watched every single ‘ghost’ comedy ever made. Bowery Boys, Hope and Crosby, Abbot and Costello, Martin and Lewis all did such films.
Happy Halloween 2026.
Matthew Matsuzaki retweeted
Happy Halloween! Todays clip of the day is "It's the Great Pumpkin, Charlie Brown."
One of my all time favorite illustrators @blakestevenson has launched a new comic. Go get yourself on that mailing list. He's a legend.
slackerunion.myshopify.com/
Matthew Matsuzaki retweeted
Trust is the most important asset in the current world. Trust is the ground on which we all stand. But we are losing trust in each other and in human institutions, and instead increasingly trust only algorithms and AI.
Watch the whole conversation with @DanielStach for @hpcivilizace on @Vedact24 here: bit.ly/YNH-HPC
What are your favorite event venues in Brooklyn? (preferably the kind that can be rented for an event)
Got married at 25.
Had 3 kids.
Didn't live at the epicenter of tech.
Got divorced.
Got excommunicated from the church.
Got sober.
Got to know myself, and actually like myself.
Made a better (for me), relationship choice.
Got re-married at 46.
Would recommend.
Wish this little buddy could have known what a badass life was waiting for him after 30 years of pain and fear. Also, it might have helped him know that this would be the second to last suit he would ever have to wear.
Did gifs stop autoplaying in mac mail for you too?
Am I pulling down my pants by telling you all I use mac mail still?
Considering getting a used Apple studio display. 5k retina. $625 for one with a few small cosmetic issues.
Up till now I’ve been on a 27 inch that’s roughly 2K. It's been fine.
Those of you who’ve made a similar upgrade, worth it?
Man, had an unreal good conversation with @thisisgrey today. We'd never met and now I feel like I've found an absolute diamond in the rough as both a designer and a human. Sheesh, jackpot!
Great article from @Ike_Saul on his new "Grain of Saul" blog.
readtangle.com/are-americans…
At the end of a long day where my brain is exhausted I love diving into young adult fiction. Right now I’m really enjoying reading listening to the original book Howl's Moving Castle from the 70s.
harpercollins.com/products/h…
Super freakin helpful 6 minute lesson on Gerrymandering. Didn't really get it until I saw this. Nice work @TangleNews
youtu.be/1HWOcg_k_AM?si=kZmr… via @YouTube
Matthew Matsuzaki retweeted
My latest YouTube video is up. In it, I explore campaign ads, why they are mostly bullshit, and how Dems and Rs are going to spend the next three weeks trying to terrify you (and then manipulate you). You can watch below👇
Matthew Matsuzaki retweeted
life has been wildd.
in march, @OpacityHQ acquired my design studio. then i joined the startup as a founding designer.
spoke at @valiocon.
sold out @forum_tokyo design conference last year (way more than i expected) with @Cursor, @NotionHQ, @framer, @contra being sponsors. the 2nd one is being planned with the dates set on 17th of February.
it's my 7th year living in Japan with no plans to move back to US.
designed an app that helps people navigate Heathrow airport.
traveled to Thailand, Vietnam, San Diego, SF, LA, Miami, just this year.
crazy.
design and the design community has changed my life, but i don't participate in it every day. so now i want to give back.
you'll be seeing more of me here, sharing my story, wins, losses, lessons and my thoughts on the future.
see you around! ✌️
