DTC & eCom community event made for the community, led by the community. Roadshow: Jan - March 2027, Austin May 3-4, 2027 & San Diego Sept 20-21, 2027
Austin, TX & San Diego, CA
Joined October 2024
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We're coming to a city near you 📍
After hosting thousands of people over the years, we keep hearing the same thing. People want focused education they can actually use, with peers facing the same challenges.
Not just founders. The individual contributors doing the work every day.
That's why we built the Commerce Roundtable Roadshow.
Last year's pilot Retention Roadshow proved it. One attendee told us it paid for their ticket 100x.
So in 2027 we're going bigger. A full week in three cities over three months:
🌴 LA: Jan 19, 20, 22
🤠 Austin: Feb 22, 24, 26
🗽 NYC: Mar 15, 17, 19
Each city covers Acquisition, Retention, then AI & Ops, with one topic per day.
Shows run 8 AM to 2:30 PM with 100 to 125 people in the room. Expert talks, small-group roundtables, and breakfast and lunch on us ☕
Early bird is live! Use code EARLYBIRD for 50% off one show or all three in your city 👇
commerceroundtable.com/roads…
Everything on TikTok Shop is affiliate driven. So how are you managing creators at scale?
@alexrudolphh shares how TBAR Partners hires top affiliates as content coaches and puts them inside a Discord community for each brand.
Early bird pricing for 2027 is live, so grab 50% off with code EARLYBIRD before it’s gone: commerceroundtable.com
Commerce Roundtable retweeted
We're headed to Los Angeles, Austin and New York in 2027!
@iamshackelford and the team are working on planning for 3 events in 1 week in your city next year.
Small intimate rooms of 100-125 people. A strong mix of Founder, Operators, and the Individual Contributors doing the work at brands and agencies.
This isn't a show with booths and panels, but a mix of tactical education along with curated roundtables for a single focus.
In roughly ~6.5 hours, we'll feed you breakfast and lunch, educate you, help you solve your own challenges, and network you with 125 local brands and agencies doing the work.
Los Angeles (Venice Beach)
Tue, Jan 19: Acquisition
Wed, Jan 20: Retention
Fri, Jan 22: AI & Ops
Austin, Texas
Mon, Feb 22: Acquisition
Wed, Feb 24: Retention
Fri, Feb 26: AI & Ops
New York City
Mon, Mar 15: Acquisition
Wed, Mar 17: Retention
Fri, Mar 19: AI & Ops
The tickets are now available for all shows on the site.
Use code EARLYBIRD and grab em at half off.
Learn more here: commerceroundtable.com/roads…
The TikTok Shop playbook behind Grüns, Ridge, and HexClad 🛍️
Most TikTok Shop programs fail for the same reasons. Brands send too few samples, get too few videos back, and skip building a creator community.
In San Diego, @alexrudolphh and @TylerBrechbiel, co-founders of TBAR Partners powered by Common Thread Collective, shared the affiliate playbook they run for some of the biggest brands on TikTok Shop.
Whether you're just launching or trying to scale what's already working, this playbook gives you a clear place to start.
Watch the full replay 👇
youtu.be/x8Fo_7NkjZ8
Commerce Roundtable retweeted
We're coming to a city near you 📍
After hosting thousands of people over the years, we keep hearing the same thing. People want focused education they can actually use, with peers facing the same challenges.
Not just founders. The individual contributors doing the work every day.
That's why we built the Commerce Roundtable Roadshow.
Last year's pilot Retention Roadshow proved it. One attendee told us it paid for their ticket 100x.
So in 2027 we're going bigger. A full week in three cities over three months:
🌴 LA: Jan 19, 20, 22
🤠 Austin: Feb 22, 24, 26
🗽 NYC: Mar 15, 17, 19
Each city covers Acquisition, Retention, then AI & Ops, with one topic per day.
Shows run 8 AM to 2:30 PM with 100 to 125 people in the room. Expert talks, small-group roundtables, and breakfast and lunch on us ☕
Early bird is live! Use code EARLYBIRD for 50% off one show or all three in your city 👇
commerceroundtable.com/roads…
HYROX didn't build a lifestyle. It gave one a roof. 🏋️
Jochen Möller shared how they built a global brand around a culture that already existed, from landing Puma in year one to creating products for the community, not just race day.
Use code EARLYBIRD for 50% off tickets for 2027👇
commerceroundtable.com
A 23-Year-Old Brand Rebuilt in 3 Years 🎧
In San Diego, Evin Catlett, Global VP of E-commerce and Growth Marketing at Skullcandy, shared how her team unlearned 20 years of assumptions.
The result was a creator commerce engine that drove sales on TikTok, Walmart, Best Buy, Amazon, and DTC.
Whether you're running a legacy brand or building one from scratch, Evin's playbook is a reminder that the way people buy has changed, and your strategy should too.
Watch the full replay: youtu.be/q0rzVNOzs-8
$300 per ad. $26,400 to find one winner.
@TaylorHoliday shares why that math fails most brands, and what changes when you only pay for the ads that work.
Want more sessions like this? Join us in 2027 for 3 roadshows and 2 major events.
Use code EARLYBIRD for 50% off: commerceroundtable.com
Commerce Roundtable retweeted
Kicking off this beautiful fall weekend in Texas with a long walk with the pups!
The weekend plan: Hanging with the kids and planning for our upcoming @CommerceRound Roadshows for 2027.
@iamshackelford and I are hitting 3 cities with 3 events in a week over 3 months to provide focused education on all things ecommerce acquisition, retention, and AI & Ops to kick off 2027.
Los Angeles, Austin, and New York dates are now set!
These will be expert led with plenty of roundtable and networking to help brand and agency founders, operators and marketers.
Each day will be roughly 6.5 hours long and we'll fuel them with plenty of drinks and snacks along with breakfast and lunch!
Dates and details here: commerceroundtable.com/roads…
Off to burn some tokens and get some R&R!
Have a great weekend!
Commerce Roundtable retweeted
The 2027 plans are set 🗓️
Here’s where you’ll find us next year:
🚐 Roadshows kick things off with a week each in LA (Jan 19-22), Austin (Feb 22-26) and NYC (March 15-19). Acquisition, Retention, and AI & Ops are three separate events, each with its own experts and roundtables.
🤠 Austin is back May 3-4 for year two! After a successful 2026, we’re running it back with 500 founders and operators for two days in downtown Austin.
🌊 San Diego returns Sept 20-21 for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables and the best networking in DTC.
Tickets are live now. Use code EARLYBIRD for 50% off, for a limited time only: commerceroundtable.com
Does your brand really need to be on every channel?
Evin Catlett walks through the three questions that matter more: where your consumer discovers brands, how they evaluate them, and how they buy.
Plan your 2027 now 🗓️
Join us for 3 roadshows in LA, Austin, and NYC, plus 2 major events in Austin and San Diego.
Use code EARLYBIRD for 50% off any event: commerceroundtable.com
Stop guessing why your ads win.
In San Diego, @spencepawliw, founder of Evolve, broke down the science of iterations: how to define a winning ad, understand why it works, and turn one winner into many.
Here's what you'll learn:
🏷️ The 4 labels that replace "winner vs. loser"
📝 3 questions every ad should answer first
🧩 The 9 components of a winning ad
🔄 Format swaps: more mileage from your best ad
Your best ad isn’t done working yet. Learn how to find the next winner hiding inside it.
Watch the full replay: youtu.be/pRYfbO_loF4
"If you want to get really good at marketing, learn how to make people believe your claims."
@spencepawliw shares why authority is one of the most effective ways to make that happen.
Want more talks like this? Join us in 2027 for our Roadshows in LA, Austin and NYC, or our main events in Austin and San Diego.
🎟️ Use code EARLYBIRD for 50% off tickets at commerceroundtable.com
Commerce Roundtable retweeted
We're coming to a city near you!
After great success of last year's Retention Roadshow, @iamshackelford and I realized the demand for highly focused educational events.
Not for Founders only, but for the Individual Contributors that seek education beyond a post on social media or a community.
That's why we're hitting 3 cities for 1 week each in Q1 to help kick off 2027!
We'll kick it off with Los Angeles in Jan, doing an entire week dedicated to 3 separate topics over 3 days: Acquisition, Retention and AI & Ops
Then Austin in Feb
And NYC in March
These will be expert led with plenty of roundtable and networking to help brand and agency founders, operators and marketers.
Each day will be roughly 6.5 hours long and we'll fuel them with plenty of drinks and snacks along with breakfast and lunch!
The @CommerceRound Roadshow series is set and dates and details are found here: commerceroundtable.com/roads…
Hope to see you at one or more!
1.2M racers. 1,500 SKUs. 35 countries.
And a merch business that was, in HYROX's words, chaos. 😅
At Commerce Roundtable San Diego, Jochen Möller of HYROX and @voids_jannik of VOIDS shared how they built a global fitness culture and got their inventory under control along the way.
Learn the 5 forecasting habits behind their growth, so you can head into BFCM ready.
Watch the full replay 👇
youtu.be/su0FJdnGI-A
5% of ads produce 73% of the value.
@TaylorHoliday shares why, in 1.3 million ads across 160 brands, he’s never seen the odds change, only the price of the ticket.
Want more conversations like this? Join us in 2027.
🎟️ Use code EARLYBIRD for 50% off tickets at commerceroundtable.com
The 2027 plans are set 🗓️
Here’s where you’ll find us next year:
🚐 Roadshows kick things off with a week each in LA (Jan 19-22), Austin (Feb 22-26) and NYC (March 15-19). Acquisition, Retention, and AI & Ops are three separate events, each with its own experts and roundtables.
🤠 Austin is back May 3-4 for year two! After a successful 2026, we’re running it back with 500 founders and operators for two days in downtown Austin.
🌊 San Diego returns Sept 20-21 for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables and the best networking in DTC.
Tickets are live now. Use code EARLYBIRD for 50% off, for a limited time only: commerceroundtable.com
Most brands go looking for their audience online. HYROX found theirs in the gym.
Jochen Möller shared how they built the brand around a community that was already training every day. They just needed something to train for.
Want to be in the room for conversations like this in 2027?
Get 50% off with code EARLYBIRD for a limited time: commerceroundtable.com