Commerce Roundtable

Everything on TikTok Shop is affiliate driven. So how are you managing creators at scale? @alexrudolphh shares how TBAR Partners hires top affiliates as content coaches and puts them inside a Discord community for each brand. Early bird pricing for 2027 is live, so grab 50% off with code EARLYBIRD before it’s gone: commerceroundtable.com

The TikTok Shop playbook behind Grüns, Ridge, and HexClad 🛍️ Most TikTok Shop programs fail for the same reasons. Brands send too few samples, get too few videos back, and skip building a creator community. In San Diego, @alexrudolphh and @TylerBrechbiel, co-founders of TBAR Partners powered by Common Thread Collective, shared the affiliate playbook they run for some of the biggest brands on TikTok Shop. Whether you're just launching or trying to scale what's already working, this playbook gives you a clear place to start. Watch the full replay 👇 youtu.be/x8Fo_7NkjZ8

HYROX didn't build a lifestyle. It gave one a roof. 🏋️ Jochen Möller shared how they built a global brand around a culture that already existed, from landing Puma in year one to creating products for the community, not just race day. Use code EARLYBIRD for 50% off tickets for 2027👇 commerceroundtable.com

We're coming to a city near you 📍 After hosting thousands of people over the years, we keep hearing the same thing. People want focused education they can actually use, with peers facing the same challenges. Not just founders. The individual contributors doing the work every day. That's why we built the Commerce Roundtable Roadshow. Last year's pilot Retention Roadshow proved it. One attendee told us it paid for their ticket 100x. So in 2027 we're going bigger. A full week in three cities over three months: 🌴 LA: Jan 19, 20, 22 🤠 Austin: Feb 22, 24, 26 🗽 NYC: Mar 15, 17, 19 Each city covers Acquisition, Retention, then AI & Ops, with one topic per day. Shows run 8 AM to 2:30 PM with 100 to 125 people in the room. Expert talks, small-group roundtables, and breakfast and lunch on us ☕ Early bird is live! Use code EARLYBIRD for 50% off one show or all three in your city 👇 commerceroundtable.com/roads…

A 23-Year-Old Brand Rebuilt in 3 Years 🎧 In San Diego, Evin Catlett, Global VP of E-commerce and Growth Marketing at Skullcandy, shared how her team unlearned 20 years of assumptions. The result was a creator commerce engine that drove sales on TikTok, Walmart, Best Buy, Amazon, and DTC. Whether you're running a legacy brand or building one from scratch, Evin's playbook is a reminder that the way people buy has changed, and your strategy should too. Watch the full replay: youtu.be/q0rzVNOzs-8

$300 per ad. $26,400 to find one winner. @TaylorHoliday shares why that math fails most brands, and what changes when you only pay for the ads that work. Want more sessions like this? Join us in 2027 for 3 roadshows and 2 major events. Use code EARLYBIRD for 50% off: commerceroundtable.com

Does your brand really need to be on every channel? Evin Catlett walks through the three questions that matter more: where your consumer discovers brands, how they evaluate them, and how they buy. Plan your 2027 now 🗓️ Join us for 3 roadshows in LA, Austin, and NYC, plus 2 major events in Austin and San Diego. Use code EARLYBIRD for 50% off any event: commerceroundtable.com

Stop guessing why your ads win. In San Diego, @spencepawliw, founder of Evolve, broke down the science of iterations: how to define a winning ad, understand why it works, and turn one winner into many. Here's what you'll learn: 🏷️ The 4 labels that replace "winner vs. loser" 📝 3 questions every ad should answer first 🧩 The 9 components of a winning ad 🔄 Format swaps: more mileage from your best ad Your best ad isn’t done working yet. Learn how to find the next winner hiding inside it. Watch the full replay: youtu.be/pRYfbO_loF4

"If you want to get really good at marketing, learn how to make people believe your claims." @spencepawliw shares why authority is one of the most effective ways to make that happen. Want more talks like this? Join us in 2027 for our Roadshows in LA, Austin and NYC, or our main events in Austin and San Diego. 🎟️ Use code EARLYBIRD for 50% off tickets at commerceroundtable.com