Ushering new technologies into the market since dial-up.
New York, USA
Joined November 2011
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- Following29
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Dan Brunelle retweeted
@MadisonAvePR
Dan,
Do you remember this??
I ended up finishing that book.
But the title ended up being around Closed Circuit Selling
amazon.com/Closed-Circuit-Se…
Dan Brunelle retweeted
The man who wrote PR's first ethics code worked for:
1914: Rockefeller
1920s: Soviet Union
1933: Nazi Germany
Ivy Lee. He also invented the press release.
Edward Bernays is branded the bad boy of #publicrelations.
Why does Lee get a pass?
#marketing
The man who wrote PR's first ethics code worked for:
1914: Rockefeller
1920s: Soviet Union
1933: Nazi Germany
Ivy Lee. He also invented the press release.
Edward Bernays is branded the bad boy of #publicrelations.
Why does Lee get a pass?
#marketing
In 1980, Montgomery Ward mailed nearly 8 million catalogs with the word “Fuck" hidden in this photo
The company believed it had been slipped into the artwork by a disgruntled employee and somehow made it past everyone before printing
Can you find it?
#Advertising
Dan Brunelle retweeted
The fastest way to build an audience is to pick an enemy and attack it in public relentlessly.
An enemy doesn't have to be a person. It can be a belief, a way of doing things, an institution or a popular practice in your industry.
Share your unpopular opinions boldly and watch how many fans you pick up along the way.
Dan Brunelle retweeted
"But I'm not an expert yet."
Nobody is on day one. The way people become experts is by publishing their confusion in public until it turns into clarity. You don't wait for expertise. You write your way to it and document the process.
Dan Brunelle retweeted
Ask buyers why they bought.
Ask non-buyers why they did not.
Congratulations. You have everything you need to know to dial in your marketing.
Dan Brunelle retweeted
You will never feel financially ready to quit.
There is no number that makes the fear go away. The people who leap do it with six months saved and a knot in their stomach. The people who wait for certainty wait forever.
You don't "find" certainty.
You bulid it.
Dan Brunelle retweeted
Going from $0-$1M is an art
Going from $1M-$100M is a science
I took AppSumo from $3M to $84M in 6 years while cutting my own hours in half doing it.
Here's the recipe:
Dan Brunelle retweeted
PR is having a moment.
AI engines have put media coverage back in the marketing spotlight.
“Earned media provides third-party proof and credibility, and it backs up what the company is saying about itself. That’s powerful.”
contentmarketinginstitute.co…
@CMIContent
Dan Brunelle retweeted
Niche Media Outlets Are Hiring Reporters and Editors Now
From retirement industry scoops to Jewish news enterprise editing, specialized publications are where the sharpest journalism jobs live today:
mediabistro.com/get-hired/ho…
Dan Brunelle retweeted
🚨 SOMEONE JUST KILLED THE REAL ESTATE INDUSTRY
A guy scanned an entire house with his phone. Uploaded it.
Now anyone on Earth can walk through it in a browser tab. No app. No VR. No agent. No appointment.
Click → you’re inside. Every room. Every angle. Every shadow. Photoreal.
The numbers are insane:
- Agent fee on a $500k home: $15,000
- Cost to make this scan: ~$200
- Time to “tour” 50 houses: one evening
- File size: smaller than a TikTok
The science is wild too:
It’s called 3D Gaussian Splatting instead of polygons (how games render), it uses millions of tiny glowing “splats” of color and depth.
AI reconstructs reality from your photos. The result loads on a phone and looks like you’re THERE.
The grift opportunity is even wilder:
Freelancers are already charging $300–$800 per scan for realtors, Airbnbs, venues, car dealers, museums.
One person + one phone + one weekend = a business.
100% Open source. Built on PlayCanvas.
When everyone has access to AI, original thinking becomes the real PR advantage (Lucy Jane) hubs.ly/Q04tK3c-0 #PR #PRthinking #PRtips
AI SEO doesn’t like PR speak
Most searches now end without a single click to any website.
Getting cited by AI isn't luck — it's structure. Vlada Lomova breaks down 7 rules for @PRNEWS. See the first 3 in our carousel, then read the rest 👇 buff.ly/6PifonI
Dan Brunelle retweeted
Digital PR for AI visibility: 5 tactics + how to measure ift.tt/GNiTSQs
Dan Brunelle retweeted
While social isn’t going away, how journalists use it is changing.
Muck Rack’s State of Journalism report highlights a few key shifts:
1️⃣ Fewer journalists rely on social for reporting (down to 21%)
2️⃣ But it remains critical for promotion (45%)
3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground
4️⃣ Safety concerns are shaping how journalists show up and engage online
Social is becoming less about sourcing stories for journalists and more about promotion.
Question for journalists: how are you thinking about social media today? Let us know in the comments 👇
🛰️ Elon Musk will own the internet!
If Starlink connectivity can reach a $50 per month price point….
