I share lessons + insights w/ founders learned from 15+ yrs of bootstrapping/scaling a successful 8 figure DTC brand & trying to be a good human
Gainesville, FL
Joined May 2009
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Abhi Lokesh retweeted
[DTC BRANDS]
I’ve created a database of 100X types of ad creative you need to test to unlock your brands full potential
It includes:
✅ 200 pages of creative ideas with examples
✅ Links to the assets so you can download
RT + comment "BRICK" & I'll DM you - Must follow
Incorporating meaningful sustainability into behemoths like Wayfair and Ikea wont happen unless they're willing to cut sales and profits goals as they completely rebuild their business. tinyurl.com/3j42nkj8
Phenomenally thoughtful and nuanced article by @dwallacewells. It inspires me to do more to help contribute to the best future possible for the planet.
nytimes.com/interactive/2022…
The intersection of one incredibly rich person's mid-life crisis and thousands of people's livelihoods worries me.
nytimes.com/2022/10/28/techn…
Tiny things I do to fight the fact that I sit at a desk and stare at a screen all day:
- My breathing becomes really shallow, so every hour or so I take 3-5 massive, deep breathes.
- Get outside and look up. Just stare for a minute. It's beautiful and I take it for granted.
My ego is fragile. Failures suck and can be paralyzing for me. I'm always hungry to learn how to overcome them. wsj.com/articles/liz-truss-i… via @WSJ
Going old school for a moment:
Is good old phone support dead?
What D2C companies offer live phone support out there?
Have there been any softwares/platforms/tools that have evolved phone support in any way?
Abhi Lokesh retweeted
"It's hard because it's judged. It's hard because it may be the wrong move. It's hard because you may not know how the move turns out until 10 more moves down the road. But that's why you've got to move." @jasonfried world.hey.com/jason/just-get…
More than anything, I'm just so deeply impressed/awed by this man's conviction to do what he believes is right, external forces be damned. His ability to stay true to his values regardless of how much money is at stake is unparalleled.
nytimes.com/2022/09/14/clima…
Terrific thread and this point is BY FAR the thing I've struggled with the most. I'm utterly convinced that getting better at this will be the single biggest unlock for my company.
This is so impressive. I love finding these nuggets. I had never heard of Hero Cosmetics until now, and I love that I can keep finding new examples of incredibly well operated companies to be inspired by.
Hero Cosmetics sold to Church and Dwight.
$630M sales price.
Last 12 months
Revenue: $115 million
EBTIDA: $45 million
5.5X Revenue
14X EBITDA
Crazy EBITDA - 40% of sales! Never seen that before.
@jurhyu - name of your company is so apt. You are a hero.
Humbling to read about the Swell journey. I'm chewing on the lessons I could learn and take away from this. Thanks @seanfrank for sharing.
Agreed.
The law of compound interest also applies to the daily practice of just showing up. The longer you show up and the longer you don't give up, the greater the chances that magical things will happen.
As CEO, I've green lit multiple e-commerce dev projects that are $250k+ and estimation has always been incredibly challenging. I've had to write-off projects after spending six figures on them and it sucks. Would love to dig into this, if nothing else, for my own education.
I can hear the angst-ridden vocal minority now —"this is terrible for the brand!"
But given @Peloton's recent performance & massive glut of inventory this makes total sense. They need to prioritize moving units, not moving people emotionally.
More👇
cnbc.com/2022/08/24/peloton-…
They've got enough brand equity to last through this.
Great article from @laurenthomas for @CNBC.