C. S. Lewis list of must read books. The list tracks pretty well the books that a person concerned with preserving our culture ought to read (or aspire to read):
Homer
Iliad (c. 8th BCE)
Odyssey (c. 8th BCE)
Unknown, Book of Jonah (8th-4th BCE)
Pindar
Olympian Odes (early 5th BCE)
Pythian Odes (early 5th BCE)
Fragments (early 5th BCE)
Aeschylus, The Eumenides (5th BCE)
Sophocles, Oedipus Rex (c. 429 BCE)
Aristotle, Poetics (335 BCE)
Virgil
The Georgics (29 BCE)
The Aeneid (29-19 BCE)
Lucian, Vera Historia (2nd)
Apuleius, Metamorphoses/The Golden Ass (late 2nd)
Unknown, Beowulf (8th-11th)
Unknown, The Song of Roland (11th-12th)
Laȝamon, Brut (c. 1190-1215)
Unknown, Huon of Bordeaux (c. 1216-1268)
Snorri Sturluson, The Prose Edda (early 13th)
Dante, Divine Comedy (1308-20)
Geoffrey Chaucer
The Canterbury Tales (late 14th)
Troilus and Criseyde (1380s)
Unknown, Sir Gawain and the Green Knight (late 14th)
Sir Thomas Malory, Le Morte Darthur (1485)
Ludovico Ariosto, Orlando Furioso (c. 1516)
Arthur Brooke, The Tragical History of Romeus and Juliet (1562)
Sir Philip Sidney, Arcadia (late 16th)
Edmund Spenser, The Faerie Queene (1590s)
William Shakespeare
Romeo & Juliet (1591-5)
Twelfth Night (1601-2)
The Winter’s Tale (1611)
A Midsummer Night’s Dream (1590-7)
Henry V (c. 1599)
John Donne, “The Apparition” (early 17th)
Michael Drayton, “The Shepherds Sirena” (1627)
Thomas Browne, Urn Burial (1658)
Jean Racine
Andromaque (1667)
Phèdre (c. 1677)
John Milton
Paradise Lost (1667-74)
Samson Agonistes (1671)
Alexander Pope, The Rape of the Lock (1712-4)
Jonathan Swift, Gulliver’s Travels (1726, 1735)
Voltaire
“Micromégas” (1752)
Candide (1759)
Samuel Johnson, The History of Rasselas, Prince of Abissinia (1759)
William Beckford, Vathek, an Arabian Tale (1782)
James Boswell, Life of Johnson (1791)
Samuel Taylor Coleridge, The Rime of the Ancient Mariner (1798)
William Wordsworth
“Michael” (1800)
The Excursion (1814)
Jane Austen, Pride & Prejudice (1813)
Walter Scott, Guy Mannering (1815)
Benjamin Constant, Adolphe (1816)
John Keats, “Ode on a Grecian Urn” (1819)
James Hogg, The Private Memoirs and Confessions of a Justified Sinner (1824)
Percy Bysshe Shelley, The Witch of Atlas (1824)
Elias Lönnrot, The Kalevala (1835-49)
Alexandre Dumas, The Count of Monte Cristo (1844)
Charles Dickens
The Pickwick Papers (1836)
Great Expectations (1861)
William Makepeace Thackeray, Vanity Fair (1848)
Edward Fitzgerald, Rubaiyat of Omar Khayyam (1859-89)
Anthony Trollope, Barchester Towers (1857)
Leo Tolstoy, War and Peace (1869)
George Eliot, Middlemarch, A Study of Provincial Life (1871-2)
Samuel Butler, Erewhon (1872)
Lewis Carroll, “The Hunting of the Snark” (1874-6)
Fyodor Dostoyevsky, The Brothers Karamazov (1880)
Robert Louis Stevenson
Treasure Island (1883)
Strange Case of Dr Jekyll and Mr Hyde (1886)
Edwin Abbott, Flatland: A Romance of Many Dimensions (1884)
John Ruskin, Praeterita (1885)
Henry James, The Turn of the Screw (1898)
H.G. Wells
First Men in the Moon (1901)
“The Door in the Wall” (1911)
Beatrix Potter, Tales (1902-1930)
Joseph Conrad, Nostromo (1904)
E.R. Burroughs, Tarzan (1912-1965)
Kenneth Grahame, The Wind in the Willows (1908)
Arnold Bennett, The Old Wives’ Tale (1908)
James Stephens, The Crock of Gold (1912)
D.H. Lawrence, Sons and Lovers (1913)
Gertrude Stein, “Sacred Emily” (1913)
James Branch Cabell, Jurgen, A Comedy of Justice (1919)
Kafka, The Castle (1926)
Mervyn Peake, Titus Groan (1946)
J.R.R. Tolkien, Lord of the Rings (1954-5)
In addition to this,
I think that curiosity and understanding of human behaviour will become even more valuable.
In the AI era, the only thing that becomes more potent, valuable, and indispensable: HUMAN. 🧠
Human interaction.
Human skill.
Staffing (solid people).
Human judgment.
The discernment to weed out and spot machine anomalies. 🤖
HUMAN it is!🙌🏻
9
In the AI era, the only thing that becomes more potent, valuable, and indispensable: HUMAN. 🧠
Human interaction.
Human skill.
Staffing (solid people).
Human judgment.
The discernment to weed out and spot machine anomalies. 🤖
HUMAN it is!🙌🏻
This isn’t some sudden epiphany.💡
If you run a seasonal retail business (selling mostly around Diwali, monsoons, or graduation season), you’ve probably heard this logic through a scattered lens before—and ignored it because off-season spending feels risky.
👉🏻 Thread (1/7) 🧵
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✅ Your pixel stays warm and you actually get data points to learn from.
✅ You build your funnel early instead of panicking in a crowded auction.
✅ You get lucky simply by staying exposed round the year.
6/7🧵
1
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Dhaval Kamdar retweeted
the science of neuroplasticity is literally the key to your true potential, emotional mastery and a better life.
you aren't stuck with your default emotional reactions, your brain rot, or your short attention span. you literally built them through repetition.
the moment you realize your brain physically adapts to whatever you repeatedly feed it, everything changes.
This is what I always advise my clients, even before they invest a single rupee into paid media or marketing in general Invest more resources into the product or service itself.
🧵
(1/4)
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Because the reality is, no great marketing can save your business if the fundamentals aren't in place.
In addition to this, I vehemently tell them never to resort to discounting or dropping prices just to win or capture market share.
🧵
(3/4)
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Marketing 101
I feel rather than show to your audience"How we do" or "what we do" you should rather should focus on "What it does to you" and how you l'll feel once you consume (product) or use it (service)
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Dhaval Kamdar retweeted
subjects to learn to expand your mind:
1 - metacognition
2 - bilingual cognitive processing
3 - pattern recognition
4 - neuroplasticity
5 - game theory
6 - subconscious reprogramming
7 - quantum mechanics
8 - mathematics
9 - psychology
10 - architectural semiotics
11 - closed loop resource systems
12 - ontological design
13 - delusional optimism
Dhaval Kamdar retweeted
she literally explained how inner calm breaks your addiction to the ego and makes you naturally magnetic.
This is awesome insight 💥✨
Thanks for sharing @Martinoleary
i always think the best perk turns up on your worst day. there's nothing worse than two hours stuck at a gate, and expedia has got this right, as gold members now get a free lounge when a flight is 90 mins late. so find where your customers are most fed up, and put your best perk there.
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