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Over the last year, I've been working on rag & bone's brand strategy, leading to this launch campaign - following Cara Delevingne on tour as she wrapped up her debut US Tour.
We tried to do something different by embedding the collection into the tour and capturing it along the way. A whole month of activity follows, including another tour documentary with a certain NY Indie Rock icon.
Directed by Oasis tour documentarian @danielbroadley
Needless to say, and quite proud of this one.
Can someone explain to me why movie marketers are so bad? With the exception of A24, it just seems like a bunch of unimaginative middle managers more adept at powerpoint than creatively bringing films to life.
The level to which @netflix has screwed up a sure thing in #CliffBooth is astonishing. Massive budget overrun, the Fincher and Tarantino hate the film, Fincher quit the company over it and now bungled the easiest theatrical rollout ever. You have to try to be this bad. Poor Ted.
James Denman retweeted
didn't expect canva of all companies to spearhead the crusade against graphic design slop
amen
🤝 Paid partnership
Seems like good timing…
Amanda Seyfried is ready to ring in the holiday season in the latest Tiffany & Co. campaign. Click to see more photos.
🔗 wmag.visitlink.me/RYj_d2
The quality of the ads has notably declined. Either space cadet shit (Calm app in your Lincoln? Sure....) or are just erectile dysfunction ads masquerading as trucks (you can feel alive again and tame that sense of deep suburban inertia with a RAM)
Big-budget car ads are slowly disappearing from your TV… even during NFL games.
That means more ozempic, more liberty biberty and more Sydney Sweeney. Yay??
wsj.com/cmo-today/where-have…




































