COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)
los gatos
Joined July 2008
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No more hd for France
BREAKING: France just voted to tax the internet.
French lawmakers approved a tax of €0.055 (5.5 cents) for every gigabyte of data that companies like Netflix and YouTube send to French users. It’s a tax on the companies, not users directly, but the cost could get passed on to subscribers.
The vote was 11 to 10, with only 35 of 577 lawmakers present. Supporters say it could raise up to €10 billion a year. The French government opposed it, warning it would hit smaller French companies hardest; VLC says it would cost it over €1 million a year.
What kind of a joke is this. Do they not require a quorum to pass a new tax.
Just 11 out of 577 were able to pass this law by just 1 vote 🤷♂️
BREAKING: France just voted to tax the internet.
French lawmakers approved a tax of €0.055 (5.5 cents) for every gigabyte of data that companies like Netflix and YouTube send to French users. It’s a tax on the companies, not users directly, but the cost could get passed on to subscribers.
The vote was 11 to 10, with only 35 of 577 lawmakers present. Supporters say it could raise up to €10 billion a year. The French government opposed it, warning it would hit smaller French companies hardest; VLC says it would cost it over €1 million a year.
SHaiLLEY (he/his highness) retweeted
Missed a lot of adtech events this year, heads down building agentic ad tools at @hypdai
Agentic is coming to adtech one way or another, and it's blurring adtech and martech even more.
In London next week for the @IABTechLab Summit. Hit me up if you're around!
Thanks @anthonykatsur for the invite!
🤖 Made with AI
We need to get rid of tax and fees mongerjng democratic administration in California at all levels
Today's cover: After almost 16 years of Democrat rule, California needs a change for the better. The Post is endorsing Republican Steve Hilton to take the state in a new direction. trib.al/GAMH5fx
Subscribe for home delivery: trib.al/e0lIc5f
SHaiLLEY (he/his highness) retweeted
Today's cover: After almost 16 years of Democrat rule, California needs a change for the better. The Post is endorsing Republican Steve Hilton to take the state in a new direction. trib.al/GAMH5fx
Subscribe for home delivery: trib.al/e0lIc5f
SHaiLLEY (he/his highness) retweeted
A ‘hello world’ milestone for Project Suncatcher 🚀
After launching our prototype satellite a few weeks ago, we’ve now successfully sent a command up to orbit, booted up the TPU, ran the prompt, and received our first complete response back on earth - a haiku!
The Agentic Web is no longer just an idea; it’s becoming a real thing! 🤖
At IAB Tech Lab’s International Summit in London (Nov 5), we’re diving into how autonomous agents are transforming how we discover, distribute, and earn money. Get ready for some cool technical demos and panels on:
• AI agents working together to make and carry out programmatic deals using RTB protocols (think of it as true machine-to-machine advertising)
• How conversational interfaces and autonomous agents are shaking up media discovery and making it easier to reach people
• What this means for CTV, privacy, identity, and how we measure things when software takes over the entire ad lifecycle
• We’ll be live, showing you the infrastructure, standards, and safety measures the industry needs for agent-driven workflows
This is the session where the industry will stop just talking about agents and start showing how they actually work together.
If your system still relies on a human to make decisions, this week is the perfect time to rethink your approach.
6 days to go! 🤖 As programmatic evolves join our technical session on how AI agents will negotiate, trade, and execute ad transactions via real-time bidding protocols. See how machine-to-machine advertising works in practice! okt.to/DZxXq9
CTV is growing up… but treating it like a silo is leaving money on the table. 📺
On Nov 12, Nadav Perry (Ogury’s CRO, Americas) shares how to fix it. The former Taboola VP who built their global brands & agencies business — and Google/YouTube product strategy lead in EMEA — breaks down unifying CTV with cross-channel audience strategies for stronger full-funnel results.
Stop isolating your streaming spend.
#IWantMyCTV
CTV is growing up, but isolating streaming spend in a silo holds back true campaign impact. At #IWantMyCTV on November 12 you’ll learn from Ogury's Nadav Perry on how unifying CTV with cross-channel audience strategies drives better full-funnel outcomes: okt.to/lyLe4I
AI agents are only as smart as the data they can access—securely, at scale, and across the ecosystem.
That’s why I’m looking forward to hearing from Christian Carlsson, VP of Solutions – Connectivity at LiveRamp, at the IAB Tech Lab Agentic Web Summit (November 5, 2026, London).
Carlsson has spent years driving LiveRamp’s technical rollout and adoption with publishers, platforms, and partners (especially across Europe). With a background in strategic consulting for major organizations, he’s focused on making complex, enterprise-grade data solutions work in the real world.
LiveRamp’s network is enabling autonomous agents to plan, activate, measure, and optimize with governed, high-fidelity data instead of fragmented signals.
If you want a practical look at how data collaboration infrastructure is powering the next wave of AI-driven marketing outcomes, this session is worth your time.
#AgenticWeb #DataCollaboration #LiveRamp #InternationalSummit
AI agents are only as smart as the data behind them. Discover how brands, publishers, and platforms are using LiveRamp's data collaboration infrastructure to power autonomous agents and drive superior marketing outcomes. Register today: okt.to/tJqpBl
🚨 Still paying for CTV ads that never actually played? IAS’s Gautam Babbar, Amazon Ads’ Vinod Panicker & IAB Tech Lab’s Jill Wittkopp reveal how OM SDK finally stops device spoofing, background TVs & binge fraud — Nov 12 NYC #IWantMyCTV
Device spoofing, binge watching and HDMI-connected devices all raise questions about what advertisers are actually paying for and how to measure it consistently. At #IWantMyCTV learn from IAS and Amazon Ads on how OM SDK helps address these challenges: okt.to/bTgkqF
AI agents + media budgets = interesting until they aren’t.
Alkimi tested leading models with real briefs and is demoing the human-in-the-loop controls that keep agentic trades safe and bounded.
Worth your time at #InternationalSummit.
At #InternationalSummit, Alkimi will share what happened when they tested leading AI models with real-world briefs in a controlled market. Watch a live demo on how human-in-the-loop guardrails keep agentic trades safe and strictly within bounds: okt.to/F8Kt73
🚀 Bidding just got a lot closer to the impression.
At the IAB Tech Lab International Summit (Nov 5, London | #AgenticWeb), Damian Naglak, CTO / Head of Engineering at Bedrock Platform, is sharing real campaign data on what happens when you embed the bidder inside the exchange.
Damian leads the team that shipped the industry’s first containerized DSP bidder running on Index Exchange’s Index Cloud. By co-locating decisioning, they dropped per-request costs to near zero, eliminated QPS throttling, and let the system evaluate every impression on a deal instead of a sampled slice. The result: complete supply visibility, stronger win rates, lower effective CPMs, and reliable 100% deal delivery.
He’s also building AI agents on top of those millisecond-critical bidding systems — turning supply discovery, pacing, and campaign ops from manual dashboards into continuous, assisted workflows. Features that once took a week now ship in a day, while still handling real money in real time.
If you care about the future of programmatic infrastructure and agentic buying, this session is the one to catch.
#InternationalSummit #AdTech #Programmatic #ContainerizedDSP
At #InternationalSummit, join Bedrock Platform CTO, Damian Naglak, who will share real-world campaign data showing how embedding bidders directly inside the exchange unlocks complete supply visibility, slashes CPMs, and ensures 100% deal delivery: okt.to/pkxW4r
How do you forecast inventory and manage concurrent streams when a big game or concert drops?
IAB Tech Lab’s new LEAP Implementation Guide is trying to answer that — and it’s open for public comment until Nov 23.
Built with input from Amazon Ads, The Trade Desk, and Index Exchange.
Our LEAP Implementation Guide is now open for public comment until November 23. The guide provides practical guidance for implementing the Forecasting and Concurrent Streams APIs. Thank you to @AmazonAds, @TheTradeDesk, and @IndexExchange: okt.to/8DBidt
🔥 CTV publishers are still guessing who is buying their inventory.
The data only flows one way — and it’s costing yield.
At #IWantMyCTV, Index Exchange, Viant, and Philo break down how two-way transparency turns the demand firehose into a precision straw for better ad pods, smarter frequency management, and higher revenue.
Don’t miss “The Firehose and the Straw” — Nov 12, NYC.
Speakers:
• Catherine Cho (Lead Product Manager, Index Exchange) — Builds Index’s streaming TV products, focused on ad podding, private marketplaces, and CTV best practices.
• Keith Petri (SVP of Data, Identity + Supply, Viant / CEO, Lockr) — Drives identity, supply quality, and privacy-first data collaboration to improve addressability and transparency in CTV.
• Kyle Turner (Director of Product Strategy, Ads, Philo) — Leads ad product strategy at Philo, including pause ads and two-way signal transparency between buyers and publishers.
👇🏻
#CTV #AdTech #Streaming #IWantMyCTV
At #IWantMyCTV we’ll explore what publishers should know about the demand buying their inventory. Hear how better information sharing could improve yield, ad pod construction, frequency management, and more while delivering a better viewer experience: okt.to/WbF0fp
🚀 Just announced power trio at #InternationalSummit!
Sarah Salter – VP, AI Innovation & Global Partnerships, WPP
18-year innovation leader scaling agentic capabilities across WPP Open so brands move from pilots to real outcomes.
Kevin Sinha – GM of Channel Partners, The Trade Desk
Driving partner ecosystems at the leading independent DSP, focused on transparency, AI buying and accountability.
Matthew Jacobs – Head of Agentic Technologies, IAB Tech Lab
Leading AAMP standards with experience from Paramount, Amazon DSP & dentsu. Building the open frameworks for interoperable AI agents.
WPP + The Trade Desk – Nov 5, London. Beyond automation: leadership, trust & outcomes.
🚨 JUST ANNOUNCED: WPP + The Trade Desk at #InternationalSummit! Explore how brands and agencies are moving beyond experimentation to tackle real business challenges from building trust and transparency to strengthening creativity, accountability and more okt.to/VMKv07
SHaiLLEY (he/his highness) retweeted
I was lucky enough to see Sir Patrick Stewart on stage twice in NYC, once alongside the brilliant Sir Ian McKellen in Waiting for Godot and again in Macbeth in 2008. Absolutely masterful both times. I’ll never forget those performances.
One hell of an actor. Rest in peace, Captain Picard. 🖖
Breaking News: Patrick Stewart, who found acclaim as a Shakespearean actor before making a career pivot that would bring him his greatest fame, has died at 86. He achieved pop-culture stardom with major roles in “Star Trek: The Next Generation” and “X-Men.” nyti.ms/4zc4Ka8
SHaiLLEY (he/his highness) retweeted
One thing I’ve noticed over my 25+ years in digital advertising: We’re often much quicker to criticize a solution’s imperfections than to acknowledge the problem it’s actually trying to solve.
It’s easy to sit on the sidelines and point out what’s missing, what could go wrong, or why something isn’t quite right. It’s considerably harder to roll up your sleeves and build something that moves the industry forward.
As Voltaire famously popularized, “The perfect is the enemy of the good.”
Constructive criticism is essential. Debate makes solutions better. But demanding perfection before embracing progress is a great way to ensure nothing ever changes.
We need more builders, more contributors to ideas, greater collaboration, fewer armchair critics, and a little more appreciation for progress over perfection.
Recently I heard several ideas about how advertising industry can address browser restrictions being placed o common services publishers use for monetization, specifically the latest release of Apple's Safari browser. They ranged from building a browser to well 'agentic' solves this. Here is my take.
Ok. I mean what else can you expect from California democrats - more tax and fees.
It’s become a joke
NEW: Xavier Becerra tells me he's preparing a new tax on California's wealthy. He'll also seriously consider new fees for drivers and corporations and will likely remove the CEO of the embattled High-Speed Rail if elected governor of California.
kcra.com/article/xavier-bece…
