COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)
los gatos
Joined July 2008
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SHaiLLEY (he/his highness) retweeted
My plan: $3 gas. Your first $150K tax free. End mass homelessness by the end of 2027.
Becerra's plan: $8 gas. Tax every mile you drive. Keep funding addiction.
The choice is clear, but we need EVERY VOTE! Get your ballot in, then harvest as many as you can. That’s how we WIN!
SHaiLLEY (he/his highness) retweeted
Missed a lot of adtech events this year, heads down building agentic ad tools at @hypdai
Agentic is coming to adtech one way or another, and it's blurring adtech and martech even more.
In London next week for the @IABTechLab Summit. Hit me up if you're around!
Thanks @anthonykatsur for the invite!
🤖 Made with AI
SHaiLLEY (he/his highness) retweeted
Today's cover: After almost 16 years of Democrat rule, California needs a change for the better. The Post is endorsing Republican Steve Hilton to take the state in a new direction. trib.al/GAMH5fx
Subscribe for home delivery: trib.al/e0lIc5f
SHaiLLEY (he/his highness) retweeted
A ‘hello world’ milestone for Project Suncatcher 🚀
After launching our prototype satellite a few weeks ago, we’ve now successfully sent a command up to orbit, booted up the TPU, ran the prompt, and received our first complete response back on earth - a haiku!
SHaiLLEY (he/his highness) retweeted
I was lucky enough to see Sir Patrick Stewart on stage twice in NYC, once alongside the brilliant Sir Ian McKellen in Waiting for Godot and again in Macbeth in 2008. Absolutely masterful both times. I’ll never forget those performances.
One hell of an actor. Rest in peace, Captain Picard. 🖖
Breaking News: Patrick Stewart, who found acclaim as a Shakespearean actor before making a career pivot that would bring him his greatest fame, has died at 86. He achieved pop-culture stardom with major roles in “Star Trek: The Next Generation” and “X-Men.” nyti.ms/4zc4Ka8
SHaiLLEY (he/his highness) retweeted
One thing I’ve noticed over my 25+ years in digital advertising: We’re often much quicker to criticize a solution’s imperfections than to acknowledge the problem it’s actually trying to solve.
It’s easy to sit on the sidelines and point out what’s missing, what could go wrong, or why something isn’t quite right. It’s considerably harder to roll up your sleeves and build something that moves the industry forward.
As Voltaire famously popularized, “The perfect is the enemy of the good.”
Constructive criticism is essential. Debate makes solutions better. But demanding perfection before embracing progress is a great way to ensure nothing ever changes.
We need more builders, more contributors to ideas, greater collaboration, fewer armchair critics, and a little more appreciation for progress over perfection.
SHaiLLEY (he/his highness) retweeted
the day benchmarks went private, the open-model gap went from 3 points to 12. were open models catching up, or was the test leaking?
Announcing Artificial Analysis Intelligence Index v5, featuring 2 new benchmarks and 3 upgrades. For the first time, the majority of the Index is built on private datasets
The Artificial Analysis Intelligence Index is our composite measure of model capabilities across tasks reflecting real-world usage today. v5 is our biggest upgrade since v4 launched in January. With v5, 60% of the Index is now based on evaluations with private test sets or held-out answers.
Alongside Intelligence Index v5, we’re launching the Artificial Analysis Progress Index v1, which tracks model capability over time on one continuous scale.
New to the Intelligence Index:
➤ FrontierCode 2.0: Cognition's newly-launched private benchmark of real-world coding tasks, graded on whether a repository maintainer would merge the agent's change
➤ Terminal-Bench-Science: 70 agentic scientific research tasks, run in a terminal environment
Upgraded:
➤ HLE-Diamond (replacing Humanity's Last Exam): a refined 1,000-question version of Humanity's Last Exam, split evenly between reasoning and knowledge questions
➤ AA-Omniscience v1.1: An updated dataset with saturated and public set questions removed, new questions added, and ambiguous or erroneous questions revised
➤ CritPt v2: a private, 40-question hard subset of CritPt v2, revised by the CritPt authors and run with a code-execution tool
Staying in the Index: AA-Briefcase, AutomationBench-AA, GDP.pdf and Terminal-Bench 4.0
Removed from the Index: GDPval-AA v2.1, SciCode, and AA-LCR v1.1
Key results:
➤ Claude Opus 5.5 (max) leads at 58, ahead of GPT-6 Astra (max, 57) and GPT-6.1 Sol (max, 55): Anthropic and OpenAI hold the top five models. Gemini 4 Argon (high) is next at 50
➤ The open weights gap widens from 3 points to 12: Kimi K3.1 Pro (weights not yet released) is the top open weights model at 46. Among released weights, DeepSeek V4.1 Flash 1017 (max) and GLM-5.3 (max) lead at 32 - 26 points behind the leader and below Claude Haiku 5.5 (max, 36)
➤ Cost per task varies by more than 13x among the leading models: of the 10 highest-scoring models shown, GPT-6.1 Terra (max) is the cheapest at $0.96 per Intelligence Index task and Claude Fable 5.1 (max) the most expensive at $13.04
SHaiLLEY (he/his highness) retweeted
I've sold TV ads for 25 years.
Local cable. Broadcast. Streaming.
Now AI agents want the job.
Here's what I post:
Short takes on who gets paid.
Plain English. No acronyms.
Most ad tech is a new name for an old phone call.
It's still TV.
It always was.
SHaiLLEY (he/his highness) retweeted
The headlines suggest Paris is in turmoil. The reality I experienced today? Just another Saturday in Paris.
After a full day exploring the city, there was little sign of unrest. A few boarded-up shops and small groups making their way toward the protest route, but that was about it. Perhaps the rain kept crowds away, but Paris seemed to be carrying on as usual.
It’s a reminder that headlines don’t always capture the full picture of what’s happening on the ground.
From where I stood today, Paris was simply being Paris. ❤️🇫🇷
SHaiLLEY (he/his highness) retweeted
AI agents are only as smart as the data behind them. Discover how brands, publishers, and platforms are using LiveRamp's data collaboration infrastructure to power autonomous agents and drive superior marketing outcomes. Register today: okt.to/tJqpBl
SHaiLLEY (he/his highness) retweeted
CTV is growing up, but isolating streaming spend in a silo holds back true campaign impact. At #IWantMyCTV on November 12 you’ll learn from Ogury's Nadav Perry on how unifying CTV with cross-channel audience strategies drives better full-funnel outcomes: okt.to/lyLe4I
SHaiLLEY (he/his highness) retweeted
**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: okt.to/NAr9RX
#AgenticAdvertising #AAMP #OpenProposal
SHaiLLEY (he/his highness) retweeted
I have been vocal about using the defensive capabilities of AI for good. So am putting my money (time) where my mouth is by joining this fantastic effort led by @AnneNeuberger with an incredible group of people.
Small cities, school districts and rural hospitals guard our most sensitive data with the fewest resources to defend it.
Today we’re launching Securing America’s Infrastructure Foundation, a new nonprofit, bringing AI-powered cyber defense to them at no cost.
SAIF starts with focused goals for on the ground impact and $25M in committed funding by a16z's founders. I’m joined by a founding board of Brian Barrios, @GoldsmithOnGov, Bob Lord, @vishalmisra and @philvenables.
If you lead a small city, rural school district or hospital system or want to join our team, please reach out: [email protected]
Read our full announcement here: a16z.news/p/introducing-secu…
SHaiLLEY (he/his highness) retweeted
Please share widely! This guide is more urgent and relevant today than ever before.
With the recent reports of a thwarted mass shooting plot targeting a Hindu place of worship in Illinois and an attack on a Hindu temple in Ohio just two weeks ago, temple safety and security are more urgent than ever.
Every Hindu should be able to worship without fear. While we are grateful to law enforcement for responding to threats, protecting our mandirs also requires awareness, preparedness, and community vigilance.
HAF’s Temple Safety and Security Guide offers practical steps to help Hindu temples strengthen security and prepare for potential threats.
Please share this resource with your local mandir leadership and community. Preparedness matters, and every temple deserves to be a safe place of worship.
🔗 Read and share HAF’s Temple Safety and Security Guide 👉f.mtr.cool/1mnkdjhudr
SHaiLLEY (he/his highness) retweeted
Man, we have incredible institutions. And i’ve always felt they should be part of our pop culture, not just our curriculum.
So I teamed up with @A47merch to design six jackets for ISRO.
Which ones would you wear? The top three go into production.
1–4 here, 5 and 6 below. 🚀
SHaiLLEY (he/his highness) retweeted
NEW: @IABTechLab is promoting its Trusted Server tech as response to Apple's latest Safari restrictions.
Story below. 👇
adtechradar.com/2026/10/09/i…
SHaiLLEY (he/his highness) retweeted
And that someday is the @IABTechLab Ttrusted Server. As an industry, we can no longer operate in the browser. It is time to move the entire open web ad stack server side. Trusted Server does that in a turnkey solution. Open-source and free to all.
SHaiLLEY (he/his highness) retweeted
Autonomous AI agents are rewriting advertising by planning media, negotiating inventory, and optimizing campaigns end-to-end. Join Databricks at #InternationalSummit as they explore where value lands when software autonomously executes the ad lifecycle: okt.to/FsJSyx
SHaiLLEY (he/his highness) retweeted
Agentic AI isn't just coming to ad tech, it's already executing transactions in production. In 5 days, explore hands-on AI agent architectures, OpenProposal standards, and real-world guardrails at #IABTechLab's West Coast Symposium in San Francisco: okt.to/dhZzu4